J is for JotNot: ABC’s guide to shoestring marketing

For some reason I am always having problems with technology.  Printers/scanners/copiers are not connecting to my computer properly, they start to function very slowly or just not at all.  It is so frustrating when you want to do something very simple, like scan one page and email it to someone.  In comes JotNot, my new favorite smartphone app.  It’s very simple and easy to use.  You take a photo of your document and it converts it to a PDF document that you can email or save to your cloud. That’s pretty much it’s only function and it does it well.  It’s all I need and it’s free!


I first heard about JotNot at a board meeting.  A fellow board member had one copy of an event invitation that she wanted to circulate to the entire board so she used JotNot to make a PDF scan and then emailed it to everyone on the spot.  It was amazing!  Now I use JotNot in the workplace and at home to organize mail and bills.  If you’ve been thinking about going paperless, I think JotNot would work great for scanning your documents.  You’ll never loose a piece of paper again!  And you don’t need to buy the fancy $400 Neat Scanner.  Sure it does a lot more than JotNot, but are you really going to take the time to learn how to use all of the bells and whistles it comes with?  Probably not.  You are probably like me and just need to get the simple tasks done.  In that case, get the JotNot app ASAP.


F is for Facebook Marketing: ABC’s guide to shoestring marketing

I recently started following the Facebook page, Facebook Marketing.  They are running a series of Facebook posts with tips to posting on Facebook.  Sound like a tongue twister?  Actually, it’s really easy and fun to engage your audience through Facebook posts.  I manage a number of Facebook Pages for businesses.  The Facebook page for TempleTown Realty just reached over 1,000 likes the other day and I’m pretty excited about it!  To celebrate, I’ve included highlights on Facebook Page publishing best practices.

Facebook Page Publishing Best Practices:

1.  Post succinct content – Posts between 100 and 250 characters (less than 3 lines of text) see about 60% more likes, comments, and shares than posts greater than 250 characters.

2.  Post photos and videos – Posts including a photo album generate about 180% more engagement, posts including a picture generate about 120% more engagement, and posts including a video generate more about 100% more engagement that the average post.

3.  Post regularly – Your fans will be more likely to engage with your content if you remain top of the mind.

4.  Ask for your fans’ opinion – Use your Page as a way to gather feedback about your products.

5.  Ask questions using Questions (a Facebook product) – This is an easy way to gather insights on ideas or products.

6.  Try posting “fill in the blank” posts – Fill-in-the-blank posts generate about 90% more engagement than the average post.

7.  Give your fans access to exclusive information – This is a way to reward your fans for liking your page.

8.  Reward your fans with deals and perks – A literal way to reward your fans for liking your page.

9.  Be timely – Your audience will be more likely to engage with your posts if you are talking about topics that are already top of mind for them, such as current events, holidays or news.  (However, I would stay away from controversial topics.)

10.  Localize your posts if they’re only relevant to a specific audience – This geo-targeting feature provided by Facebook would apply to global or national brands.

*All of the above photos and tips are from Facebook Marketing.

Lately I have been following a lot of wedding brand Facebook Pages (less than 129 days to go until my wedding day!).  A lot of them are particularly good at Facebook posting:  Colin Cowie Weddings, 2 For Couples Weddings, and Project Wedding.

ABC’s guide to shoestring marketing is a series of blog posts featuring quick, easy tips for marketing on a budget.

R is for Restaurant Week: ABC’s guide to shoestring marketing

This Sunday is the first day of Center City Restaurant Week in Philadelphia.  During Restaurant Week, participating restaurants offer three-course dinners for only $35 per person. In addition, many of the participating restaurants will also be offering a three-course lunch for $20.  It’s a great way for people to check out new restaurants and parts of the city.

An event like Restaurant Week could help your business in a couple different ways:

1.  Write a blog about Restaurant Week.  You can connect with your customers by showing how you’re involved in the community and that you keep up with trendy events in the city.  Check out this blog post I wrote for The HUB on Chestnut about Restaurant Week.

2.  Duplicate the idea.  If your business is located on a retail strip or in an area with a few scattered businesses not too far away, why not partner with your fellow business owners and put together your own Restaurant-Week-type of event.  University City District does this well with their Baltimore Avenue Dollar Stroll – which is a series of outdoor festivals along Baltimore Avenue where m ore than twenty-five participating businesses set up shop on their stoops to offer $1 specials, as attendees walk the streets enjoying live music, street performances, and additional vendors.

3.  Piggy-back on the event.  If your business does not have any nearby neighbors or if Restaurant Week is happening near you but you’re not a restaurant, how about find a way to incorporate your business into the event.  For example, if you’re a nail salon, you could advertise a girl’s night out package.  Your ad could say something like, “Restaurant Week means Girl’s Week Out – get 20% off all manicures during Restaurant Week.”  Or if you’re a clothing store, get playful with it and change your display window to show a “three-course outfit” – a breakfast outfit, lunch outfit, and a dinner outfit.  This is your chance to be creative!

ABC’s guide to shoestring marketing is a series of blog posts featuring quick, easy tips for marketing on a budget.

C is for Content Strategy: ABC’s guide to shoestring marketing

William Way Community Center, a non-profit in Philadelphia, was the recent recipient of $20,000 worth of consulting, applications and programs to help their website run more efficienty and optimized from SEER Interactive.  For a sneak peak into what they learned from SEO experts, check out the slideshow above!

For more information on this project, check out this article in Flying Kite.

This slideshow just reconfirms how important website content is to building a strong online presence and following.  Website content should be informative, relevant, and interesting.

ABC’s guide to shoestring marketing is a series of blog posts featuring quick, easy tips for marketing on a budget.

R is for Restaurant Impossible: ABC’s guide to shoestring marketing

R is for “Restaurant Impossible”

Restaurant Impossible is a TV show on the Food Network. Celebrity Chef Robert Irvine rehabs struggling restaurants in two days with just $10,000. Robert goes over everything from the decor and menu to staff and operations. Although the makeovers on the show are extreme, a lot of the lessons learned are fundamental and can be applied to many other types of businesses.

Another great show is Travel Channel’s Hotel Impossible.

For more marketing tips for restaurateurs, check out this blog: Restaurant Branding Roadmap

ABC’s guide to shoestring marketing is a series of blog posts featuring quick, easy tips for marketing on a budget.