F is for Fotor: ABC’s guide to shoestring marketing

Fotor is my new go-to tool when creating Facebook status updates for business.  It is a free, online photo editor — basically like Instagram but with collage making capabilities for your computer.  What makes it even better is that it has a function that helps you easily create cover photos that are compatible with all your social media profiles.

Use Fotor free photo editing to add effects:

Like Instagram, you can add effects to your photos giving them a vintage or other unique look.  Unlike Instagram, you do not have to have a square photo and you don’t have to post after you edit, instead you can save it to use later for a blog post, profile picture, or to add to a photo collage.

fotor edit

Use Fotor free photo editing to create collages:

Unlike Instagram, you can make simple photo collages with Fotor.  This is great if you have multiple photos you’d like to include in a status update or blog post but don’t want to take up a lot of space or to attract more attention with one shot.

fotor collage

Use Fotor free photo editing to create cover photos for all your social media profiles:

Best of all, you can use Fotor to make cover photos for all your social media profiles.  One of my pet peeves is seeing an incorrectly formatted cover photo.  What’s frustrating is that every social media site uses different cover photo sizes so one photo does not fit all.  So, instead of looking up the dimensions of each cover photo, then messing endlessly with Paint to find the right type of photo to get to the precise configuration, use Fotor to do it for you quickly and stress free!

fotor cover photos

 

 


ABC’s guide to shoestring marketing is a series of blog posts featuring quick, easy tips for marketing on a budget.

F is for Facebook Marketing: ABC’s guide to shoestring marketing

I recently started following the Facebook page, Facebook Marketing.  They are running a series of Facebook posts with tips to posting on Facebook.  Sound like a tongue twister?  Actually, it’s really easy and fun to engage your audience through Facebook posts.  I manage a number of Facebook Pages for businesses.  The Facebook page for TempleTown Realty just reached over 1,000 likes the other day and I’m pretty excited about it!  To celebrate, I’ve included highlights on Facebook Page publishing best practices.

Facebook Page Publishing Best Practices:

1.  Post succinct content – Posts between 100 and 250 characters (less than 3 lines of text) see about 60% more likes, comments, and shares than posts greater than 250 characters.

2.  Post photos and videos – Posts including a photo album generate about 180% more engagement, posts including a picture generate about 120% more engagement, and posts including a video generate more about 100% more engagement that the average post.

3.  Post regularly – Your fans will be more likely to engage with your content if you remain top of the mind.

4.  Ask for your fans’ opinion – Use your Page as a way to gather feedback about your products.

5.  Ask questions using Questions (a Facebook product) – This is an easy way to gather insights on ideas or products.

6.  Try posting “fill in the blank” posts – Fill-in-the-blank posts generate about 90% more engagement than the average post.

7.  Give your fans access to exclusive information – This is a way to reward your fans for liking your page.

8.  Reward your fans with deals and perks – A literal way to reward your fans for liking your page.

9.  Be timely – Your audience will be more likely to engage with your posts if you are talking about topics that are already top of mind for them, such as current events, holidays or news.  (However, I would stay away from controversial topics.)

10.  Localize your posts if they’re only relevant to a specific audience – This geo-targeting feature provided by Facebook would apply to global or national brands.

*All of the above photos and tips are from Facebook Marketing.

Lately I have been following a lot of wedding brand Facebook Pages (less than 129 days to go until my wedding day!).  A lot of them are particularly good at Facebook posting:  Colin Cowie Weddings, 2 For Couples Weddings, and Project Wedding.


ABC’s guide to shoestring marketing is a series of blog posts featuring quick, easy tips for marketing on a budget.

M is for Mailing List: ABC’s guide to shoestring marketing

M is for Mailing List

For two reasons…

Reason #1: You should always maintain a mailing list of your customers. For sending out holiday cards, notices for upcoming sales or events, etc.

Reason #2: I know it’s annoying to get “junk mail” but think of it as research. Sign up for mailing lists for companies or organizations that you actually like or sign up for a competitor’s mailing list. For the companies you do like – look at the types of things they send and what works for you. Do they write too much for you to want to read? Do they include a lot of pictures that engage your interest? For your competitor’s lists – look at what they’re sending out so you can position yourself accordingly. Do they have weekly sales? Do they send out too much email? By looking at the things you like and don’t like from others’ mailing lists, you can determine what will work for your mailing list marketing practices.

Great resources I like to use for email marketing are Constant Contact and Vertical Response.


ABC’s guide to shoestring marketing is a series of blog posts featuring quick, easy tips for marketing on a budget.