J is for JotNot: ABC’s guide to shoestring marketing

For some reason I am always having problems with technology.  Printers/scanners/copiers are not connecting to my computer properly, they start to function very slowly or just not at all.  It is so frustrating when you want to do something very simple, like scan one page and email it to someone.  In comes JotNot, my new favorite smartphone app.  It’s very simple and easy to use.  You take a photo of your document and it converts it to a PDF document that you can email or save to your cloud. That’s pretty much it’s only function and it does it well.  It’s all I need and it’s free!


I first heard about JotNot at a board meeting.  A fellow board member had one copy of an event invitation that she wanted to circulate to the entire board so she used JotNot to make a PDF scan and then emailed it to everyone on the spot.  It was amazing!  Now I use JotNot in the workplace and at home to organize mail and bills.  If you’ve been thinking about going paperless, I think JotNot would work great for scanning your documents.  You’ll never loose a piece of paper again!  And you don’t need to buy the fancy $400 Neat Scanner.  Sure it does a lot more than JotNot, but are you really going to take the time to learn how to use all of the bells and whistles it comes with?  Probably not.  You are probably like me and just need to get the simple tasks done.  In that case, get the JotNot app ASAP.


F is for Fotor: ABC’s guide to shoestring marketing

Fotor is my new go-to tool when creating Facebook status updates for business.  It is a free, online photo editor — basically like Instagram but with collage making capabilities for your computer.  What makes it even better is that it has a function that helps you easily create cover photos that are compatible with all your social media profiles.

Use Fotor free photo editing to add effects:

Like Instagram, you can add effects to your photos giving them a vintage or other unique look.  Unlike Instagram, you do not have to have a square photo and you don’t have to post after you edit, instead you can save it to use later for a blog post, profile picture, or to add to a photo collage.

fotor edit

Use Fotor free photo editing to create collages:

Unlike Instagram, you can make simple photo collages with Fotor.  This is great if you have multiple photos you’d like to include in a status update or blog post but don’t want to take up a lot of space or to attract more attention with one shot.

fotor collage

Use Fotor free photo editing to create cover photos for all your social media profiles:

Best of all, you can use Fotor to make cover photos for all your social media profiles.  One of my pet peeves is seeing an incorrectly formatted cover photo.  What’s frustrating is that every social media site uses different cover photo sizes so one photo does not fit all.  So, instead of looking up the dimensions of each cover photo, then messing endlessly with Paint to find the right type of photo to get to the precise configuration, use Fotor to do it for you quickly and stress free!

fotor cover photos



ABC’s guide to shoestring marketing is a series of blog posts featuring quick, easy tips for marketing on a budget.