W is for Word-of-mouth
The #1 form of advertising that consumers trust is “recommendations from people I know.” The #2 form of advertising that consumers trust is “consumer opinions posted online.”
ABC’s guide to shoestring marketing is a series of blog posts featuring quick, easy tips for marketing on a budget.
Every business owner wants to know if their advertising is successful. Just because you put your name out there though – be it via online channels or traditional media – doesn’t mean that customers actually trust what they’re hearing. Nielson Wire recently published the results of a ‘trust in advertising’ survey they conducted and the results might surprise you…(yes, I’m going to make you click ‘more’ to find out what the results are but I promise a nice snazzy graphic in exchange)
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