Check me out in The Temple News

Photo courtesy of City Paper. This photo is an artistic rendering of the Temple housing market.

It’s no question that the rapid development of the area surrounding Temple University in recent years has been met with a lot of controversy.  It’s a case of gentrification meets growing college town.  This year, Temple University unveiled it’s latest housing development, a 1,275 bed dorm building that has changed the North Philadelphia skyline.  There has been a lot of talk about how the construction of Morgan Hall and other private developments have been affecting the local community.  “Is the Temple student-housing construction boom about to go bust?”, asks City Paper.  The Temple News looks into the question through two recent articles I was interviewed for:  Developers build for students and Morgan slows off campus housing.

My thoughts:  Yes, clearly the construction of recent major developments such as Morgan Hall and the new The View at Montgomery (opening Fall 2014) have an impact on the local, student housing market.  It has been speculated that about 5,500 students live on campus and an additional 7,000 to 10,000 students live off campus. The addition of Morgan Hall and The View at Montgomery alone adds over 2,000 beds to the on and off campus housing market.  

Working as the marketing manager for a private developer with a large portfolio in the Temple housing market, this clearly makes my job a little harder in some ways.  On one hand, the growing housing development will hopefully translate to the growing popularity of the area as a vibrant place to live and work.  On the other hand, more competitors mean more work to fill our beds.  As of right now, I’m still absorbing what all this development means.  With a new leasing season coming up and with another large development about to open it’s doors, we will see what this season brings.  I will tell you one thing though, I have definitely stepped up my marketing game and have a few new things up my sleeves…