T is for Throwback Thursday: ABC’s guide to shoestring marketing

About a year or so ago, I noticed the trend of people posting #throwbackthursday or #tbt photos on Facebook, Instagram, Twitter, etc.

What is Throwback Thursday?

A #tbt photo is a photo from the past that you post on a Thursday.  It’s a fun way of reminiscing and remembering how much time has past.  A common #tbt photo post would be a photo from one’s childhood.

How can I use Throwback Thursday for my business?

Posting a #tbt photo on your social media sites is a great way to show customers how much your business has evolved over time.  It helps them connect to your product or service.  For example, I started posting #tbt photos on the Facebook Page for TempleTown Realty.

TempleTown Realty is a leading provider of student housing in the Temple University area.  The Temple University area has seen tremendous change within the last 10 years.  For its #tbt photos, I found old photos of the area from PhillyHistory.org and posted them with a message like this:


Throwback Thursday – Can you guess where in TempleTown this photo was taken in 1900? Guess the correct location and we’ll give you a FREE PIZZA fromCity View Pizza! HINT: The name of this street in 1900 is not the same as it is today… bonus points if you can also guess the old name!

This post encouraged new customers to comment and like the status.  Within a few hours, we had 9 guesses from new customers, and 3 winners!  We followed up on the post with the following:

Wow we have 3 winners! Madeline, Chanel, and Brian – Please stop by the TempleTown office to pick up your free pizza certificates or message us your address and we’ll mail it to you! The correct answer was 16th and Cecil B. or Columbia. In 1987, Columbia Avenue was renamed Cecil B. Moore Avenue in honor of the famed civil rights leader who dedicated himself to improving the lives of the neighborhood’s residents.http://northerncity.library.temple.edu/people-and-places/columbia-avenue

At the end of the day, it was a really fun contest for our Facebook followers and we connected our customers with our local area with a short history lesson.  We are continuing to post #tbt photo posts and they consistently are our most viewed, commented on, and liked status updates.