R is for Restaurant Impossible: ABC’s guide to shoestring marketing

R is for “Restaurant Impossible”

Restaurant Impossible is a TV show on the Food Network. Celebrity Chef Robert Irvine rehabs struggling restaurants in two days with just $10,000. Robert goes over everything from the decor and menu to staff and operations. Although the makeovers on the show are extreme, a lot of the lessons learned are fundamental and can be applied to many other types of businesses.

Another great show is Travel Channel’s Hotel Impossible.

For more marketing tips for restaurateurs, check out this blog: Restaurant Branding Roadmap


ABC’s guide to shoestring marketing is a series of blog posts featuring quick, easy tips for marketing on a budget.